Depending on the situation, you may feel quality is more important than quantity or vice versa. For example, if there were two groups of individuals given the same amount of money to purchase wine, the results of their purchases could be very different. Wine connoisseurs would argue that the quality of the wine is more important so they may end up with a less number of bottles because the higher quality wine they desired was more expensive. The other group wants to have as much wine as possible so they buy the least expensive wine so that they have more quantity.
At one time in my life I was more concerned with the quantity of friends I had. Sigmund Freud may have said that this was because I wasn’t in the “popular” group in high school. Who knows? But, every weekend I would make plans for my husband and I to go out with a different couple. They were all wonderful, good, and fun people but I came to realize that I had a lot of friends that I could have fun with but they weren’t the deep friendships that I have come to treasure. When you only spend a little time with a lot of people, it’s difficult to develop meaningful relationships with any certain one. But if you spend more time with a limited number of people, then you are blessed with developing relationships that fill your heart.
Does this sound familiar if you are a fundraising professional? It’s the 80/20 rule that 80% of our funding is received from 20% of our donors. I’m not saying we shouldn’t spend any time with the other 80% of our donors, but the quality of the time should be different. For the top 20% that are providing the majority of your funding, you want to have those relationships that fill your heart and your donor’s heart. Do you know what truly matters to your donors? Do you know the name of their family members? Do you know their birthday? Do you know what their favorite thing to do is? Do you know a time in their life that they feel changed them? Do you know what their hopes and dreams are?
When it comes to fundraising, quality beats quantity. Spend time with your donors. You will develop meaningful relationships that will result in meaningful gifts.