Are you the type of person that wears their heart on their sleeve? I am and I find it very difficult to hide my feelings when going through difficult times. If I’m with a donor and they ask “How are you?” – and I can’t honestly say that “I’m good” – then I won’t. I share what’s going on in my life that is causing me distress. I don’t spend a lengthy time discussing it, but, in one sentence will share what the challenge is. For me, it’s brought me closer to my donors. I am speaking to them as a friend. If I’m asking them to share intimate details about their passions, family, and background, then I should be willing to share some of my personal details. And when I say personal details I mean outside of the office. If there are difficulties at work, I would never share that with a donor because they should always feel confident that the organization is strong.
We should always talk to our donors as if they are our friends. You want them to want to spend time with you – have a smile on their face when you call, instead of thinking “What is she going to ask me for now?” I’ve actually had donors call me and ask me to lunch! Just because they want to catch up on how my family is doing.
I’ve spoken about the importance of authenticity previously and it is especially important here. You are sharing your personal life with them because there is a genuine connection. You both care deeply about the organization and its mission. Friends are there for you in good times and bad. You want your donors to be there for the organization in good times and bad.