Fundraising Requires Patience

high angle photograph of airplane wings above the clouds under clear blue sky
Photo by Brit on Pexels.com

I just had an exercise in patience when JFK Airport grounded all flights due to weather. We sat on the tarmac for 3 hours only to then be told we had to return to the gate and de-plane because now the flight crew was over their allowed time.

Long story, short – we weren’t able to return home until the following morning.

As we were waiting to hear if our flight was going to go out or not, I practiced my breathing techniques. I chose the 4-7-8 technique where you breathe in while counting to four – hold the breath for 7 counts – then exhale through the mouth for 8 counts. I repeated this 4 times using the word patience as a mantra.

I immediately felt relief and, now that my mind was no longer focused on the situation of our flight being cancelled; I reflected on the importance of patience in fundraising.

Successful fundraising occurs from successful donor relationships. Developing a successful donor relationship takes time – and patience. It is rare that you will discover that secret ingredient that inspires the donor to make a gift, in the first meeting.

You must have patience and enjoy the process.

Think about your most meaningful personal relationships. Is it with a parent? A sibling? A friend? A spouse or significant other? Now think how much time it took to establish that relationship.

I’m guessing your most meaningful personal relationships did not happen overnight. Neither will your most meaningful donor relationships.

Be patient. Breathe. With time – everything becomes clearer. Even stormy skies.R