Power of Two Words

Thank you. I have been waiting to hear these two words from someone who has only expressed discontent for a situation I was desperately trying to resolve. All the angst and frustration that I have allowed myself to experience dissipated with just two words – thank you. I finally felt some sense of appreciation and recognition for the efforts I have been putting forth and felt the power of words.

I began to think of the importance of thanking our donors. They want to know that they are appreciated. They are not just an ATM but are human beings who want to help solve a problem. They take time out of their lives to learn about our organizations and our missions and contemplate where they might best fit in. It is more than just writing a check and we need to express our gratitude and respect their efforts in deciding to make an investment with us. Say thank you but say it authentically. Express that you understand that they put thought and effort into making their gift. You recognize their efforts and they are appreciated. Thank you.

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